Identity, Collateral

Skihut has been a staple in the Duluth community since 1955 and its been family-owned the entire time; passed down from Wes, to Scott, and now to Dave Neustal. Their entire goal is to be a vehicle to get people outside and build community around skiing, snowboarding, and biking. To coincide with the expansion and opening of their new Adventure Center, they came to Out There for a rebrand to help keep them top-of-mind. The wordmark sticks to the roots of their original logo, but brings it into modern times. The use of alignment and rhythm was used to convey mountain peaks and the feeling you get when you’re in the moment, carving in the snow, or pumping a bike down the trail.